Newspaper Titan by Amanda Smith
Author:Amanda Smith [Smith, Amanda]
Language: eng
Format: epub
ISBN: 978-0-307-70151-0
Publisher: Knopf Doubleday Publishing Group
Published: 2011-09-06T00:00:00+00:00
âYou were looking right at me,â she persisted to the elderly, ailing publisher, âand two or three times you nodded your head in apparent agreement.â
âI am not mad at you at all or in the least for ANY reason,â Hearst sniffed unconvincingly in response. âI did want to warn you not to overdo the News editorial policy, because it does not gee [sic] with ours. I definitely am NOT a New Dealer or a News dealer,â he scolded, adding tersely, âI admire Joe and respect him as an OPPONENT.â
If the New York Daily News editorials were a source of rancor from within the Hearst organization, the Chicago Tribuneâs comics and features became a source of heated dispute from without. Disappointed that her earlier efforts to buy the Washington Post had fallen through, Cissy continued to keep abreast of the paperâs status through her Hearst, News, and Tribune connections. In November 1930, Brisbane wrote her of renewed rumors that the Post might be for sale in light of the suit for separate maintenance and charges of adultery that Evalyn Walsh McLean had recently brought against her husband, the paperâs owner, Ned McLean. His âwild behavior,â Evalyn McLean would later dictate to her ghostwriter, âwas at last revealed to be a progressive madness caused by dissipation.â By March 1931, Brisbane had had another idea on the subject of Cissyâs eventually publishing the Post: âThe great thing now is economy, and economy always helps a newspaperâs circulation.â He was proposing not only to continue using the Chiefâs money rather than her own, but also, in effect, to promote economy among Washington newspapers in the form of consolidation. If Hearst bought the Post, merged it with the Herald, and allowed Cissy to edit the resulting publication, the paper would have no competition in the morning field and, as an employee rather than a boss, Cissy would remain hardworking and ambitious, Brisbane contended: âWhen you donât use the ownersâ money you are obliged to use your brains. Brains, not money, make a paper.â
âI am afraid that the chance to get the Post is gone now,â Brisbane lamented to Cissy two years later, in late March 1933, as the paper entered receivership and the lurid details of Evalyn and Ned McLeanâs troubles and dissipations issued from the several jurisdictions where they now faced each other in court on matters ranging from the dissolution of their marriage to Evalyn McLeanâs efforts to salvage control of her husbandâs woefully mismanaged Washington daily for their minor children. âSomebody will have intelligence enough to know how useful that paper could be made,â Brisbane reflected shrewdly, very likely âone of the cowed Wall Street crowd.â It was âa great pityâ not to have been able to acquire the Post, he ventured to Cissy, ignoring their bossâs mounting financial troubles. âI could have got it, raised the money most easily, but I could not interest Mr. Hearst in the proposition. I donât quite know why, since I wanted to turn it over to him, and combine it with the Herald.
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